News and Top Trends From the 2020 Consumer Electronics Show
But showpieces don’t track consumer trends from CES 2020 like contrails from a jet. Many of the narratives — such as Samsung’s STAR Labs “NEON” project, promoting artificial human companions — are concepts. Much of the buzz is brand positioning and audience testing.
Wireless High-Speed Internet
One of the headlines that dropped Day 2 of CES was “The long-promised ‘Year of 5G’ arrives with more promises and little 5G.” Between the bait-and-switch marketing of some carriers a year ago to the limited (and expensive) lineup of 5G-enabled phones, 2019 felt like the year that 5G lost. The truth is that 5G (fifth generation) wireless technology is being built as it’s being deployed by all four major wireless carriers. It will bring faster speeds, but it will also change the nature of smart technologies.Driverless car cities
Automotive innovation will be on display at the North American International Auto Show in Detroit this summer, but it’s not the only place showcasing the cars of the future. Cars were a top trend from CES 2020, largely for their autonomous engineering, gadgets and screens, battery technology and other features. But consider — Sony turned out a fully formed electric vehicle concept incorporating its sensors and infotainment, in a very conventionally designed sedan no less.Health wearables
In health, the CES news out of Las Vegas was the Withings ScanWatch (on sale later this year) that can deliver wearers an electrocardiogram reading and monitors for potential sleep apnea.
Virtual and Augmented Reality
VR/AR technology is, in what only sounds like a punchline, about halfway real. As one writer put it, “VR and AR have been about five years from the mainstream for the last two decades.”But one of the top trends from CES 2020 has to be VR/AR, also called “mixed reality.” From streaming companies to established automakers, showcases made profound use of mixed reality. “This show was easily the best VR and AR event I’ve attended,” a VentureBeat.com writer concluded. Korean carmaker Hyundai used eight Pimax widescreen VR headsets to let booth guests experience a ride in its prototype flying taxi. Meanwhile, around Audi’s terrestrial prototype, screens had AR icons pop up to indicate how a windshield heads-up features could display live points of interest, even guide a passenger through a breathing exercise (presumably based on biofeedback).
There will be 2.5 billion AR-capable devices by 2023 worth $70 billion and perhaps 30 million VR devices worth $10 to $15 billion. These will revolutionize video gaming, sure, but they’ll also be integrated into our work lives and health maintenance.