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    Jan 24 2025

    Survey Shows Consumers Concerned About Personal Data, Privacy and Internet Safety for Children

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    • Kinetic Report of 1,099 respondents: 80% expressed unease, wishing they knew more about how their personal data is being used.

    • Top concerns regarding personal data collection: Social media companies, government, search engines.

    • Just 36% strongly agree or somewhat agree they’re in control of personal data. A third (29%) were concerned about how retailers and e-commerce companies use consumer data.

    Want the full report? Click here to view the complete survey findings in our PDF.

    LITTLE ROCK, ARK., [Jan. 24, 2025] – Nearly 1,100 respondents across 18 states told Kinetic they were concerned about how their data was being used and indicated some forms of parental controls are at the forefront of how respondents are addressing safe internet use.

    The survey revealed that 80% of respondents are uneasy about how their personal data is used. Respondents were most concerned about social media companies (53%), the government (46%) and search engines (43%). Only a third of internet users report they strongly agree (11%) or somewhat agree (25%) that they are in control of their personal data. And, less than a third (29%), are concerned about how retailers and e-commerce companies use consumer data.

    “Ensuring data privacy and security is crucial in the digital age. It is essential for business leaders to prioritize the protection of customers’ personal information while ensuring a secure online experience,” said Stephen Farkouh, chief information officer at Kinetic. “Our fiber optic internet service, combined with the Kinetic Secure solution, delivers not only outstanding speed and reliability but also the assurance of security and peace of mind.”

    Online Safety for Children:

    Child protection is a top priority for many internet users, with many respondents stating they implement some form of restriction on internet usage for children. The top restrictions include:

    • 30% have parental controls

    • 27% prohibit devices during meals

    • 21% have screen time limits

    • 20% supervise usage

    • 16% restrict devices before bedtime

    Internet Usage:

    According to the respondents, a quarter (26%) use fiber with a third (32%) of households connecting at speeds between 100-500 Mbps. This underscores the increasing demand for high-speed internet that fiber optic technology and also makes the case that there’s room for fiber-optic growth. Respondents reported social media (77%) as their most frequent activity online, with communications like email and IMs (76%) second, and streaming services for TV, music, and movies (73%) third. Less than one quarter of respondents (24%) said they feel completely safe about using public Wi-Fi.

    Fiber internet provides premium reliability with exceptional bandwidth and stable connections. Unlike Wi-Fi and fixed wireless, fiber internet has proven to be more difficult to intercept.

    Kinetic is committed to enhancing the digital experience with future-ready technology that addresses both the current and evolving needs of its users. There are platforms available to ensure data and internet safety remain a priority, visit here for info. For more information on transitioning to fiber optic internet and enjoying a superior online experience, visit www.gokinetic.com.

    About this data: Kinetic, a residential and small business internet provider, recently conducted surveys across its 18-state footprint involving about 1,100 respondents ages 18 to 60 who were asked how they use their home internet and their data security. This paper includes data from two surveys conducted July 25-31, 2024, and June 28 - October 7, 2024. Participants were recruited from consumer panels and do not have a relationship with Kinetic or the survey research company used. The sample was balanced across age, gender, and market.

    DSL Promo Price: Customer will receive highest bandwidth DSL service that Kinetic can then provide at the address for $44.99/mo. for twelve (12) months with AutoPay; customer will see a line-item charge for DSL at $59.99/mo., a $5.00/mo. AutoPay credit, and a $10.00/mo. Promo Credit on their bill each month. Register for AutoPay though the Go Kinetic Portal[www.windstream.com/gokinetic] or by calling a service representative at 877-807-9463. If customer is not registered for AutoPay, customer will be charged $49.99/mo. without the AutoPay credit. After the advertised rate period, DSL service will be charged the then current DSL rate for continued service and future rate increases may be applied. Customer may cancel at any time. Home Phone service not included in price. Customer is responsible for payment of applicable taxes, fees, and surcharges, as these are not included in promotional or standard rates. Additional restrictions may apply.

    Kinetic by Windstream: Limited-time, non-transferable offer for residential customers that may not be combined with other promotions. Credit restrictions may apply. Subject to availability, Windstream Terms and Conditions, and Windstream Acceptable Use Policy.

    Kinetic Internet: Kinetic cannot guarantee upload or download speeds or uninterrupted, error-free service. Speed availability, capabilities, and provisioning vary depending on several factors: network and terrain conditions; Internet, website, or network congestion; effect of wi-fi use; number of concurrent users; device limitations; and customer location. Speeds 25 Mbps and above may be provisioned in a range including a minimum and maximum speed. Kinetic will provision customer’s location for the fastest speed within the available range, but may be less than the maximum.

    Kinetic Gig Speed Fiber: Kinetic Gig Speed Fiber has up to 1 Gig upload speed, which is more than 25x faster upload speed than the best advertised 1 Gig cable internet speed, which has 30-35 Mbps upload speed as of June 2024.

    99.9% Network Reliability: Kinetic Network Reliability based on monthly service availability scores from March 2023 to March 2024 as measured by the Windstream Network Operations Center using the formula Available Customer Hours divided by Total Customer Hours (Available Customer Hours plus Customer Outage Hours). Customer Outage Hours does not include planned maintenance, emergency events (hurricanes, winter storms, mass flooding, etc.)

    Equipment: Monthly equipment fees may apply. Kinetic-provided modems are capable of in-home wireless networking but connected devices may experience speeds slower than advertised or referenced in your Internet plan. Modem equipment must be returned upon termination, and if not, Windstream reserves the right to charge for the modem or a $100 fee.

    Whole Home Wi-Fi Set Up: Whole Home Wi-Fi installation involves Kinetic connect the Kinetic Gateway (modem), Wi-Fi extenders (as needed), & Wi-Fi capable devices to the home's network.

    Whole Home Wi-Fi: After the first month, the standard rate for Kinetic Wi-Fi Gateway is $10.99/month. Kinetic Fiber customers may receive up to 3 Kinetic Wi-Fi Extenders for $4.99/month. Kinetic DSL customers may receive up to 3 Kinetic Wi-Fi $10.99/month. Each additional Kinetic Wi-Fi Extender is $10.99/month. Taxes, fees, and surcharges are applicable. Other restrictions may apply. An Internet Activation fee and a Professional Installation fee may apply. At the time of installation, Kinetic Wi-Fi Gateway will be configured to provided the fastest connection then available; individual device connections speeds will vary due to a number of factors including, but not limited to; number of concurrent users and device limitations.

    *Reward Card Offer: Value of Reward Card varies based on broadband speed selected; not all broadband speeds qualify for a Reward Card: $100 for 1 Gig Service, and $200 for 2 Gig and up Service.

    Kinetic Reward Prepaid Mastercard: After eligibility has been confirmed by Kinetic, which is determined in Kinetic's sole discretion, customers will receive a redemption email and can choose immediate electronic delivery or a physical card by mail. If physical card delivery is selected, a $3 shipping and handling fee will be deducted from the amount of the card and the card will ship within 5-7 business days. There is a maximum of one prepaid card per household. Use your card anywhere Mastercard is accepted in the U.S. This card is issued by The Bancorp Bank, N.A., pursuant to license by Mastercard International. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. The Bancorp Bank, N.A.; Member FDIC. This is not a gift card. This card is issued for loyalty, award or promotional purposes.

    Installation/Activation: An Internet Activation fee may apply. Professional Installation may be covered under this fee.

    © 2025 Windstream Intellectual Property services, LLC. All Rights reserved.

    Kinetic and Windstream are registered service marks or trademarks of Windstream Intellectual Property Services, LLC. All other marks are the property of their respective owners.

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