How Streaming Services Have Taken Over Television

Feb 15, 2022

Streaming services continue to rewrite the way Americans discover and consume television, with a record number of new original programs last year and the rollout of several new platforms. Streaming services have been on the rise for some time – at the expense of cable television – with roughly one-third of U.S. households cutting the cord as of 2019.  

Compare this to the receding number of traditional for-pay (read cable and satellite) subscribers, a population that peaked in 2010 at 105 million households and since 2012 have lost 30 million subscribers.  

2020: The year streaming took over

Streaming service got a boost from COVID as 2020 proved to be a potent rocket fuel for streaming’s red-hot engine. People who already spent their weekends binge-watching favorite shows shifted into overdrive during pandemic lockdowns, consuming any content they could lay their eyes on. But even with this (literally) captive audience, cable continued hemorrhaging customers, losing between 5 million and 7 million subscribers that year, most of them migrating to streaming services.  

How streaming services are stepping up their game

Streaming companies have also continued to leverage original content as a main selling point. Once relegated to the category of on-demand movies and reruns of network shows, streaming services are taking a bigger and bigger bite out of the original programming pie. In 2021, 559 original scripted television series were produced, more than double that rolled out in 2010.  

Netflix continues to be the industry standard, a juggernaut of both quantity of subscribers (204 million as of January 2021) and quality of original programming, claiming nearly a third of the votes in the Cord Cutter News Cordie Awards voting. Prime Video, owned by Amazon, was second in subscribers (150 million) and fourth in Cordie voting. Disney Plus raced to 95 million subscribers and third place overall in just two years, and was second in Cordie voting, making the Mouse a force to be reckoned with. 

Cable stalwarts HBO, Discovery and ESPN have also gotten the message about streaming, and have become very adept at leveraging the popularity of their content to become major players in their own right. 

Streaming services are also becoming important value-added products for third-party vendors and even equipment manufacturers. Buy any smart TV these days and it comes already preprogrammed to carry certain streaming channels, easing setup and improving the overall experience.  

Stream your favorite channels anytime, anywhere

At Kinetic, we pair our fast, reliable internet and entertainment options, including DIRECTV STREAM. Kinetic broadband customers can watch local, national and premium channels anytime, anywhere on their phone, tablet or television with access to more than 7000 apps, like HBO Max, Netflix, and Prime Video.


See what Kinetic products are available to you

Enter your address to review products and pricing available in your area.

Already a customer?

See what Kinetic products are available to you.

Enter your address to review products and pricing available in your area.

Already a customer?

Or call to order 1-866-445-80841-866-445-8084 or .

Need help? Call 1-866-445-8084

We still can�t find your address. Contact us to see if you�re in our service area.

Contact us now to find out if you're located in one of our service areas.

Do we have this right?

Pick the correct address from this list to see the best deals available , or use that address.

Or call to order 1-866-445-8084 or .

We are experiencing technical difficulties but our team is currently working to resolve it.

In the meantime, please call 1-866-445-80841-855-314-1951 for immediate assistance.

Your address qualifies for a special deal!

Receive a $100 Kinetic Visa® prepaid card when you call-in and order* today.

* For call-in orders only. Requires Internet purchase. Local, State, or Federal government accounts are not eligible. Card is issued by MetaBank®, Member FDIC, pursuant to a license from Visa U.S.A. Inc. No cash access or recurring payments. Can be used everywhere Visa debit cards are accepted. Card valid for up to 6 months; unused funds will forfeit after the valid thru date. Card terms and conditions apply.

Change the address

FIBER is now available to your area.

Promo Month